Image Red News

November 13, 2009

Promat Envision Identification Parades and the new national database

Filed under: Promat — Tags: , , , , , , , , , , , , , — admin @ 10:35 am

Identification Parade Creation just got a whole lot easier.

Promat have successfully completed the changes to the national database setup where we can create better controls over the database integrity and quality.

Quality of Meta data and the video clips themselves have been a constant issue when building an identification parade for a witness to pick out the suspect from a line-up of 8 volunteers. Some clips have smiling on them or they might not turn their head at the correct time whilst some meta data records would show males when females have been searched for. This causes delays in the identification parade creation as each video has to be manually checked by the operator and bad record searches must be tidied up when found.

Imagered have now solved this problem by setting a national standard with all the database by taking all the police forces volunteer clips and checking them individually before allowing them to be put on the national database.

We use facial recognition systems to remove duplicate clips with a custom written application that keeps a master pool store of unchecked records which will grow at the rate of 50,0000 clips per year whilst maintaining a trimmed national database of good clips at between 40,000 and 60,000 records.

The brains behind this national database involved Micheal Gibbin and Chris Whitwam of Imagered, Barrie Thompson from West Midlands Police, Ray Faulkner of Surrey Police, Phil Robinson of Hampshire Police and Andy Plant from Nottinghamshire Police. After several meetings held at Hampshire Police Headquarters a plan was laid out to implement a strategy and 12 months later we are now in a position to roll this out to all the UK police forces and our oversees customers will benefit from this as well.

We see the future of Criminal Identification becoming easier to manage and implement with vast improvements in customer service from the Police towards both witness’s and suspects with the slogan of a fair deal for everyone.

October 27, 2009

Designing your direct mail campaign

Filed under: Uncategorized — Tags: , , , , , , , — admin @ 3:45 pm

Imagered shine again and again when it comes to direct mail campaigns.

Imagered have just completed the 8th incarnation of Hillendale Land Rovers Trail Blazer newsletter. Not only does this showcase Land Rovers latest products but it also informs the customer about Hillendales database of all the used vehicles Hillendale have in stock and also any service deals that may well be current.

This has proved a massive success with both the customer and Hill3endale Land Rover benefiting from it.

We took the initial brief from the customer then wrote all the copy, sourced all the pictures and graphics and then managed the entire print process taking all the hassle out of the hands of the customer.

Let Imagered Promote your services for you.

Initial advice and guidance from Image Red will come FREE OF CHARGE, and so will your fist visual mock-ups, to show you what we can do for you. It’s all yours for the asking, without any obligation whatsoever. You simply cannot lose.

Please ring 01282 442460 to find out more.

Rear projection window systems

Filed under: Uncategorized — Tags: , , , , , , , , , , , — admin @ 3:09 pm

Project your shop window into the future of point of sale displays.

Its finally here at least we can all create the wow factor in our shop window displays now, not just the privileged few. Rear window projection systems will absolutely give you the edge in the high street where passing trade is a concern. What better way to entice the customer into looking at your business than to catch their eye with stunning moving images in your shop window from rotating your latest special offers to informing the customer about your products and services in way they can visualise it in action.

By using just one area of your whole shop display windows you no longer need to put point of sale adverts on every window barely leaving room for the customer to see into your shop, instead simply rotate as many offers as you like in a single area allowing you the freedom to present your shop window as you want it to look.

All you need is some self adhesive rear projection film cut to the size you want your display at. With the film you do not need to be tied into traditional screen size you could create any shape, logo or motif for the window and project onto the shape only. To go along side with this film you will need a projector powerful enough to create a quality picture for your window.

The cost for these projectors and film are coming down all the time but be assured that right now is the time to get this before your competition. Once it gets cheap enough everyone will have it and the effect is lost as we will all be walking down a high street seeing a dazzling array of flashing colours with adverts hitting us from all sides. If there are only 1 or two doing this then the customer’s eye is instantly drawn to your premises which is exactly where you want it.

There is a down side, there always is; the cost of your system can change quite dramatically based on which way your shop window faces, for instance if you have a north facing window then you do not need to spend as much on the projector as this gets less direct sunlight whereas a south facing window will probably need 2 projectors running in tandem to get the quality you want. The projector cost could be anything from £5,000 – £15,000 based on compass location and projection size for a reasonable sized shop window but just imagine the impact it could have on your sales through passing trade.

Imagered are not just there to sell you the shop window projection system, install and leave you to it, n0, we are a professional advertising agency who can help you every step of the way from concept to delivery of all your marketing eggs for this projection system. Let us help you through the converting what you want to achieve to real results.

Initial advice and guidance from Image Red will come FREE OF CHARGE, and so will your fist visual mock-ups, to show you what we can do for you. It’s all yours for the asking, without any obligation whatsoever. You simply cannot lose.

Please ring 01282 442460 to find out more.

Touch the future today

Filed under: Uncategorized — Tags: , , , , , , , , — admin @ 1:47 pm

Touch screen technology from Imagered.

The use of touch screen technology is becoming more and more prominent in our everyday lives from mobile phones to full size LCD display stands. This technology will only grow from strength to strength.

We had all better get used to it because it isn’t going to go away and in our opinion the market place is now ready for mainstream use of this technology and indeed in time if your systems are not touch screen you could see your customer with disappointed expressions on their faces as they become more and more used to interactive point of sale displays.

At Imagered we are heavily involved in generating touch screen technology for customers in the United Kingdom and Ireland. Our most recent project has seen us develop a touch screen interface for a large wine seller with numerous wine shops and food pubs for a company in Ireland.
The solution we have created is a display stand that can sit on a bar, dinner table, floor or counter in a wine shop. The customer selects a wine based on various criteria such as food, region, grape, body, wines on special offer at the time etc. This gives the customer a refined choice of wines that are suitable for where the customer will be drinking and what the customer will be eating with the wine.

This is just one example of what can be achieved with touch screen technology when we look at the future I find it difficult to see any traditional based point of sale technology not benefiting from touch screen. Imagine a car dealership for instance where a sales rep is not available, why not have a large LCD monitor that interacts and feeds the customer information about what they are specifically interested in even allowing them to pick the vehicle, colour schemes and accessories and then producing a base cost. When a sales rep does become available not only has the customer been retained but is armed with information already regarding a potential purchase.

How about marrying this technology with our window projection system so customers can interact with your products and services without even coming into your shop, this would be useful for out of hours sales for instance and would give a fantastic visual impression of your business.

I could talk forever on touch screen technology and where it could be used but I do not have the scope in this document for more information and ideas of how your business can benefit from touch screen technology please contact us on 01282 442460.

Initial advice and guidance from Image Red will come FREE OF CHARGE, and so will your fist visual mock-ups, to show you what we can do for you. It’s all yours for the asking, without any obligation whatsoever. You simply cannot lose.

Please ring 01282 442460 to find out more.

Email and paper based campaigns

Filed under: Uncategorized — Tags: , , , , , , , — admin @ 1:12 pm

Trust Imagered to create your ideal email and paper advertising campaign.

We have been creating mail and paper based campaigns for business for 15 years now, Our experience is vast and we have created all kinds of advertising campaigns that have returned excellent results.

We have our own internet mail servers directly attached to the UK internet backbone that allows us to distribute your campaign in any format you like. Our most recent campaigns have included a very successful event for a BMW dealership launch of the BMW M1 sports car. We held a meeting with the Marketing manager at BMW and created a campaign that would entice customers to come to the dealership for one night only to view / test-drive the new M1 car. The mail shot was sent out 5 days before the event using both traditional posted leaflet and email. A massive response was received with 135 customers agreeing to turn up. They actually had 150+ people turn up for the event in the end and it was a great success both for BMW and for Image red as once again we could show that our design agency can deliver measurable results.

Initial advice and guidance from Image Red will come FREE OF CHARGE, and so will your fist advertising mock-ups, to show you what we can do for you. It’s all yours for the asking, without any obligation whatsoever. You simply cannot lose.

Please ring 01282 442460 to find out more. 

Imagered Banner and Billboard Design

Filed under: Uncategorized — Tags: , , , , — admin @ 12:49 pm

Get your banners or billboards designed by imagered

We have just started talks with Jeep, Chrysler and Dodge to bid for work on banner advertising design. We have created a selection of banners showing their latest Quarter 4 offers and the reception has been excellent.

We have used our tried and tested methodologies on banner design which given us the wow factor with these brands. We have cleverly worked out a way to cost effectively swap graphics with existing banner standards therefore saving the clients the outlay of another banner stand every time they wish to change the graphic.

We have a had a great reception from all our customers when we introduced this new way of design.

If you are looking for banner or billboard advertising then please give us a call on 01282 442460.

Initial advice and guidance from Image Red will come FREE OF CHARGE, and so will your fist advertising mock-ups, to show you what we can do for you. It’s all yours for the asking, without any obligation whatsoever. You simply cannot lose.

 

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